Branding, identity & design

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” - Paul Rand


Serjent Design is a London-based design consultancy founded by creative director Stuart Serjent.

Serjent Design gets to the heart of the issue, quickly. Combining a firm understanding of the goals and requirements of the brief with a desire to create memorable and emotive visual ideas, Serjent Design mixes insight and intuition to deliver award-winning work that is always engaging, on brand and fit for purpose.

We create memorable and distinctive communications that make a difference and have a relationship with their audience.

B2C Brand identity for The Clapham Junction BID (Business Improvement District) — In the heart of Battersea. Clapham Junction BID is responsible for delivering a number of key strategies and innovative projects, to improve the trading environment for businesses, the shopping experience for residents and visitors, and to drive tourism – all within a safe and welcoming environment while benefitting from opportunities to coordinate activity and save money.